15 Careers Page Examples for Recruiting (2023)

As exhaustive and expensive as recruiting new employees can be, the last thing you want is to lose candidates right before they apply, especially given the current talent crunch. Now more than ever, careers pages need to play up benefits and the option of remote or hybrid work — anything to make your company stand out from the crowd of job seekers.

Some simple tweaks can improve the performance of just about any careers page when properly implemented. Let’s check out some best practices to consider when building a careers page, and examine 15careers pages that get it right.

Lisa Bertagnoli contributed reporting to this story.

Careers Page: Design and Content

The design and content of your careers page play a major role in how candidates perceive your company and whether or not they go on to apply. While your careers page should accurately reflect your company, a few easy-to-implement tips will help you level up. We’ve broken it down to three main elements:

Essential Elements

Intuitive job search: It doesn’t matter how beautiful your careers page is if candidates can’t locate your open roles. Make sure these are front and center, and easily searchable.

Creative copy: Entice viewers with a catchy headline and highlight qualities of your company that would be attractive to prospects. Focus on topics like company culture, mission, perks and benefits, etc.

Visual content: Include images, videos or graphics to break up text and create a comprehensive story. 54 percent of internet users are seeking more video content from businesses they support, so if you have the budget, this is a great place to start.

Stand Out With Extras

Perks: Feature non-financial benefits like the ability to work remotely, flexible PTO, progressive paternal leave policies or volunteer opportunities can help set you apart. 53 percent of employees report that perks improve their professional satisfaction, so don’t skimp out here.

Bonus content: These can be employee testimonials or quotes, company awards, location map, reviews or subcultures within the company.

Interactive: Engage candidates with dynamic features, like navigation features, live chat pop-up or elements that change when scrolled over.

Avoid Mistakes

Jargon: No need for confusing analogies or industry lingo. Write about your company and its people in plain, conversational text.

Cheesy pictures, or worse, stock photos. Candidates notice when it’s not your office, employees or culture. Engagement increased by 37 percent when content is optimized with interesting visual content.

Content overload: Too much content can quickly distract job seekers from applying.

15 Examples of Stellar Careers Pages

To give these elements meaning, we’ve gathered 15 real-world examples. For each example, we have a brief overview of the page, an element that makes it unique and a suggested ‘tweak.’ We’ll start with five big brands: Pinterest, Netflix, Salesforce, Spotify and Epic.

Pinterest’s Careers Page

Pinterest has fully embraced video, and with good reason: job postings with corresponding videos get 36 percent more applicants. Pinterest uses the format to feature attention-grabbing content like interviews with current employees, an overview of the company’s history and client testimonials.

• What makes them unique: The “Future of Work” tab acknowledges the new normal of remote, in-office and hybrid working, and touts the company’s collaboration tools.

• What we would tweak: Videos featuring their 18 offices would highlight local teams and help candidates interested in relocating.

Netflix’s Careers Page

Netflix has abundant resources and a large budget, so it’s no surprise they boast a great careers page. The company has developed a website, social channels and podcast dedicated to job seekers.

• What makes them unique: The company has a robust Inclusion & Diversity page, complete with videos and its current Inclusion Report, showcasing its dedication to diversity and inclusion.

• What we would tweak: Their culture page is more than 4,400 words long. No one is reading the final 4,000, so cut the fluff and consolidate to a few key points.

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Salesforce’s Careers Page

Salesforce is another giant with a powerful reputation. Most candidates are familiar with the brand, but they likely don’t know about the culture within. The company has created a resource for job seekers to learn the ins and outs of different teams, locations and subcultures across the company.

• What makes them unique: They prepare candidates for the road ahead with a full overview of the application process.

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• What we would tweak: There is so much great content, it can be overwhelming. Too much content can distract job seekers from applying.

Spotify’s Careers Page

Like Netflix, Spotify emphasizes diversity and inclusion with a suite of statistics and demographic information. They take this practice one step further by providing an overview of their plan for continued improvement in this area.

• What makes them unique: They maintain an HR Blog with information for job seekers and employers.

• What we would tweak: There is little information about the company’s perks and benefits — both key considerations for most job seekers.

Epic’s Careers Page

Epic drives home the impact its software has on millions of people worldwide and incorporates clever medical themed graphics throughout. The local attractions page has activities to enjoy by each season.

• What makes it unique: Every five years, employees are awarded four weeks of paid vacation. To highlight this unique benefit, they have a ‘sabbatablog,’ where employees give a brief overview of their trip.

• What we would tweak: The Epic campus is nothing shy of #extra. A video tour — or better, drone tour — of the 900+ acre campus and its themed buildings would be epic.

Five Companies Hiring Up

Now that we’ve seen how big brands attract candidates on their careers pages, let’s see what smaller and mid-sized companies focus on. It may surprise you that even the smaller companies have similar content and formatting to those with larger budgets. Let’s see how Rover, Zendesk, Quid and ZURB compare.

Rover’s Careers Page

We wouldn’t blame Rover for loading its careers page with nothing but heartwarming photos of dogs (it is sort of their thing), but they keep it within reason. Instead, they keep content brief and focus on careers, especially software engineering. Five tabs break up content and simplify page navigation.

• What makes them unique: Like most tech companies, software engineers are one of their top hiring priorities. They created a specific section for open engineer roles and a link to the Rover Engineering Blog and GitHub team.

• What we would tweak: Seven core values might be a lot to digest. Selecting a handful to focus on would cut down on jargon (and a few more pup pics wouldn’t hurt).

Zendesk’s Careers Page

Zendesk provides all the essentials plus a few extras without an overwhelming amount of content. They also make sure to recognize each of their four major locations (Europe, Latin America, Asia Pacific and North America).

• What makes them unique: Their featured video is narrated in short, easily digestible sentences and features content from all of their offices worldwide. It’s a great example of quality video content that doesn’t break the bank.

• What we would tweak: We’d love to see even more information about the unique cultures at each of the company’s locations.

Relativity’s Careers Page

Relativity’s streamlined layout of its careers page uses words and photos to present compelling reasons to join the company. Repetition of the word “true” paints a picture of an inclusive and welcoming work environment.

• What makes them unique: Front and center placement of the inclusive “A Place Where Everyone Belongs.”

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  What we would tweak: We’d put the “browse open positions” further up top, plus make a little more fuss about the company’s apprenticeship program.

Wistia’s Careers Page

As a video software company, Wistia creates some of the most creative and genuine videos featured in this article. The careers page features a video about its people, a unique event to boost creativity and insight into what employees do outside of work.

• What makes them unique: At the end of each year, they create a ‘Wistia Rap Up’ video, that features clips throughout the year and employees spin a sick recap rap up (they go back to 2011).

• What we would tweak: Compared to their outstanding videos, the copy is a bit bland.

ZURB’s Careers Page

ZURB has a clean-cut design with clear navigation to all of the topics that would interest candidates. Each page is loaded with a mix of professional photos of real people in their quirky offices and concise bits of content.

• What makes them unique: To attract candidates from afar, they include information about local attractions.

• What we would tweak: While they do cover some fun perks and traditions, they lack information on benefits — a major factor for prospective employees (are you noticing a theme here?)

Five Companies with a Unique Approach to Hiring

Big or small, these companies have thought outside the box on their careers pages. In fact, some are taking their message beyond the careers page altogether. Check out what they’re doing to stand out from the rest.

Red Bull’s Careers Page

Red Bull hooks potential candidates with a stunning video of sporting events and athletic endeavors that underscore its brand.

• What makes them unique: Red Bull avoidseschews the best practices we covered earlier in the interest of making its careers page user friendly for a global candidate base. A smart play, given the number of countries in which it’s recruiting.

• What we would tweak: There’s so much information on the page that separate tabs might make a job search easier to navigate.

Squarespace’s Careers Page

No need to scroll or hunt for open positions on Squarespace’s careers page. They’re right there and super convenient for job seekers. Jobs are broken out by both locations and by job category.

• What makes them unique: The easily findable news that the entire company is working remotely.

• What we would tweak: Given that remote status, we’d switch out the photo of an employee helping themselves to a plate of delicious (presumably free) food.

Huge’s Careers Page

What’s not to like about a careers page that urges visitors to quit their day jobs? Branding/marketing company Huge does just that, in bold sans serif type, right on the opening page. Positions organized by location and then type also make job-hunting easy.

• What makes them unique: Touting minimum time off, or MTO, as a benefit, plus adding a caregiver benefit, critical for many employees in this day and age.

• What we would tweak: Honestly? Nothing.

General Mills’Careers Page

General Mills created a 360-degree video tour of its Minneapolis office. Icons help users understand the layout of the large campus and facilities. The 360-degree tour is unique because it allows candidates to choose their own adventure by engaging with the video rather than passively viewing.

• What makes it unique: Aside from being a 360 video, they have brand mascots sprinkled throughout the video doing run-of-the-mill tasks.

• What we would tweak: An easier-to-find link to current job openings would help drive traffic back to the careers page.

Grubhub’s Careers Page

When Grubhub was looking for an intern to help grow its Snapchat presence, it turned to — wait for it — Snapchat. GrubHub used the Snapchat Stories feature to post a mini slideshow explaining the position and how interested candidates could apply.

• What makes it unique: GrubHub met candidates on their turf, and provided a fun and unexpected application process that caught the attention of qualified applicants outside of traditional recruitment channels.

• What we would tweak: The logistics. Where is this internship? Is it paid? What’s the time duration? Part-time? Full-time For all of its creativity, it leaves a lot unanswered.

And If You’re Not Currently Hiring?

Growth is not steady. It comes in spurts and waves. For those periods when hiring needs are low, it’s important to maintain an informative careers page. Let people know that you’re not currently hiring and either tell them to ‘check back soon’ or create a feature for candidates to submit a resume. Doing the latter will create a passive applicant resource for your next growth period.