15 Careers Page Examples for Recruiting (2023)

As exhaustive and expensive as recruiting new employees can be, the last thing you want is to lose candidates right before they apply, especially given the current talent crunch. Now more than ever, careers pages need to play up benefits and the option of remote or hybrid work — anything to make your company stand out from the crowd of job seekers.

Some simple tweaks can improve the performance of just about any careers page when properly implemented. Let’s check out some best practices to consider when building a careers page, and examine 15careers pages that get it right.

Lisa Bertagnoli contributed reporting to this story.

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Careers Page: Design and Content

The design and content of your careers page play a major role in how candidates perceive your company and whether or not they go on to apply. While your careers page should accurately reflect your company, a few easy-to-implement tips will help you level up. We’ve broken it down to three main elements:

Essential Elements

Intuitive job search: It doesn’t matter how beautiful your careers page is if candidates can’t locate your open roles. Make sure these are front and center, and easily searchable.

Creative copy: Entice viewers with a catchy headline and highlight qualities of your company that would be attractive to prospects. Focus on topics like company culture, mission, perks and benefits, etc.

Visual content: Include images, videos or graphics to break up text and create a comprehensive story. 54 percent of internet users are seeking more video content from businesses they support, so if you have the budget, this is a great place to start.

Stand Out With Extras

Perks: Feature non-financial benefits like the ability to work remotely, flexible PTO, progressive paternal leave policies or volunteer opportunities can help set you apart. 53 percent of employees report that perks improve their professional satisfaction, so don’t skimp out here.

Bonus content: These can be employee testimonials or quotes, company awards, location map, reviews or subcultures within the company.

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Interactive: Engage candidates with dynamic features, like navigation features, live chat pop-up or elements that change when scrolled over.

Avoid Mistakes

Jargon: No need for confusing analogies or industry lingo. Write about your company and its people in plain, conversational text.

Cheesy pictures, or worse, stock photos. Candidates notice when it’s not your office, employees or culture. Engagement increased by 37 percent when content is optimized with interesting visual content.

Content overload: Too much content can quickly distract job seekers from applying.

15 Examples of Stellar Careers Pages

To give these elements meaning, we’ve gathered 15 real-world examples. For each example, we have a brief overview of the page, an element that makes it unique and a suggested ‘tweak.’ We’ll start with five big brands: Pinterest, Netflix, Salesforce, Spotify and Epic.

Pinterest’s Careers Page

15 Careers Page Examples for Recruiting (2)

Pinterest has fully embraced video, and with good reason: job postings with corresponding videos get 36 percent more applicants. Pinterest uses the format to feature attention-grabbing content like interviews with current employees, an overview of the company’s history and client testimonials.

  • What makes them unique: The “Future of Work” tab acknowledges the new normal of remote, in-office and hybrid working, and touts the company’s collaboration tools.

  • What we would tweak: Videos featuring their 18 offices would highlight local teams and help candidates interested in relocating.

Netflix’s Careers Page

15 Careers Page Examples for Recruiting (3)

Netflix has abundant resources and a large budget, so it’s no surprise they boast a great careers page. The company has developed a website, social channels and podcast dedicated to job seekers.

  • What makes them unique: The company has a robust Inclusion & Diversity page, complete with videos and its current Inclusion Report, showcasing its dedication to diversity and inclusion.

  • What we would tweak: Their culture page is more than 4,400 words long. No one is reading the final 4,000, so cut the fluff and consolidate to a few key points.

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Salesforce’s Careers Page

15 Careers Page Examples for Recruiting (4)

Salesforce is another giant with a powerful reputation. Most candidates are familiar with the brand, but they likely don’t know about the culture within. The company has created a resource for job seekers to learn the ins and outs of different teams, locations and subcultures across the company.

  • What makes them unique: They prepare candidates for the road ahead with a full overview of the application process.

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  • What we would tweak: There is so much great content, it can be overwhelming. Too much content can distract job seekers from applying.

Spotify’s Careers Page

15 Careers Page Examples for Recruiting (5)

Like Netflix, Spotify emphasizes diversity and inclusion with a suite of statistics and demographic information. They take this practice one step further by providing an overview of their plan for continued improvement in this area.

  • What makes them unique: They maintain an HR Blog with information for job seekers and employers.

  • What we would tweak: There is little information about the company’s perks and benefits — both key considerations for most job seekers.

Epic’s Careers Page

15 Careers Page Examples for Recruiting (6)

Epic drives home the impact its software has on millions of people worldwide and incorporates clever medical themed graphics throughout. The local attractions page has activities to enjoy by each season.

  • What makes it unique: Every five years, employees are awarded four weeks of paid vacation. To highlight this unique benefit, they have a ‘sabbatablog,’ where employees give a brief overview of their trip.

  • What we would tweak: The Epic campus is nothing shy of #extra. A video tour — or better, drone tour — of the 900+ acre campus and its themed buildings would be epic.

Five Companies Hiring Up

Now that we’ve seen how big brands attract candidates on their careers pages, let’s see what smaller and mid-sized companies focus on. It may surprise you that even the smaller companies have similar content and formatting to those with larger budgets. Let’s see how Rover, Zendesk, Quid and ZURB compare.

Rover’s Careers Page

15 Careers Page Examples for Recruiting (7)

We wouldn’t blame Rover for loading its careers page with nothing but heartwarming photos of dogs (it is sort of their thing), but they keep it within reason. Instead, they keep content brief and focus on careers, especially software engineering. Five tabs break up content and simplify page navigation.

  • What makes them unique: Like most tech companies, software engineers are one of their top hiring priorities. They created a specific section for open engineer roles and a link to the Rover Engineering Blog and GitHub team.

  • What we would tweak: Seven core values might be a lot to digest. Selecting a handful to focus on would cut down on jargon (and a few more pup pics wouldn’t hurt).

Zendesk’s Careers Page

15 Careers Page Examples for Recruiting (8)

Zendesk provides all the essentials plus a few extras without an overwhelming amount of content. They also make sure to recognize each of their four major locations (Europe, Latin America, Asia Pacific and North America).

  • What makes them unique: Their featured video is narrated in short, easily digestible sentences and features content from all of their offices worldwide. It’s a great example of quality video content that doesn’t break the bank.

  • What we would tweak: We’d love to see even more information about the unique cultures at each of the company’s locations.

Relativity’s Careers Page

15 Careers Page Examples for Recruiting (9)

Relativity’s streamlined layout of its careers page uses words and photos to present compelling reasons to join the company. Repetition of the word “true” paints a picture of an inclusive and welcoming work environment.

  • What makes them unique: Front and center placement of the inclusive “A Place Where Everyone Belongs.”

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    What we would tweak: We’d put the “browse open positions” further up top, plus make a little more fuss about the company’s apprenticeship program.

Wistia’s Careers Page

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As a video software company, Wistia creates some of the most creative and genuine videos featured in this article. The careers page features a video about its people, a unique event to boost creativity and insight into what employees do outside of work.

  • What makes them unique: At the end of each year, they create a ‘Wistia Rap Up’ video, that features clips throughout the year and employees spin a sick recap rap up (they go back to 2011).

  • What we would tweak: Compared to their outstanding videos, the copy is a bit bland.

ZURB’s Careers Page

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ZURB has a clean-cut design with clear navigation to all of the topics that would interest candidates. Each page is loaded with a mix of professional photos of real people in their quirky offices and concise bits of content.

  • What makes them unique: To attract candidates from afar, they include information about local attractions.

  • What we would tweak: While they do cover some fun perks and traditions, they lack information on benefits — a major factor for prospective employees (are you noticing a theme here?)

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15 Careers Page Examples for Recruiting (12)

Five Companies with a Unique Approach to Hiring

Big or small, these companies have thought outside the box on their careers pages. In fact, some are taking their message beyond the careers page altogether. Check out what they’re doing to stand out from the rest.

Red Bull’s Careers Page

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Red Bull hooks potential candidates with a stunning video of sporting events and athletic endeavors that underscore its brand.

  • What makes them unique: Red Bull avoidseschews the best practices we covered earlier in the interest of making its careers page user friendly for a global candidate base. A smart play, given the number of countries in which it’s recruiting.

  • What we would tweak: There’s so much information on the page that separate tabs might make a job search easier to navigate.

Squarespace’s Careers Page

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No need to scroll or hunt for open positions on Squarespace’s careers page. They’re right there and super convenient for job seekers. Jobs are broken out by both locations and by job category.

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  • What makes them unique: The easily findable news that the entire company is working remotely.

  • What we would tweak: Given that remote status, we’d switch out the photo of an employee helping themselves to a plate of delicious (presumably free) food.

Huge’s Careers Page

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What’s not to like about a careers page that urges visitors to quit their day jobs? Branding/marketing company Huge does just that, in bold sans serif type, right on the opening page. Positions organized by location and then type also make job-hunting easy.

  • What makes them unique: Touting minimum time off, or MTO, as a benefit, plus adding a caregiver benefit, critical for many employees in this day and age.

  • What we would tweak: Honestly? Nothing.

General Mills’Careers Page

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General Mills created a 360-degree video tour of its Minneapolis office. Icons help users understand the layout of the large campus and facilities. The 360-degree tour is unique because it allows candidates to choose their own adventure by engaging with the video rather than passively viewing.

  • What makes it unique: Aside from being a 360 video, they have brand mascots sprinkled throughout the video doing run-of-the-mill tasks.

  • What we would tweak: An easier-to-find link to current job openings would help drive traffic back to the careers page.

Grubhub’s Careers Page

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When Grubhub was looking for an intern to help grow its Snapchat presence, it turned to — wait for it — Snapchat. GrubHub used the Snapchat Stories feature to post a mini slideshow explaining the position and how interested candidates could apply.

  • What makes it unique: GrubHub met candidates on their turf, and provided a fun and unexpected application process that caught the attention of qualified applicants outside of traditional recruitment channels.

  • What we would tweak: The logistics. Where is this internship? Is it paid? What’s the time duration? Part-time? Full-time For all of its creativity, it leaves a lot unanswered.

And If You’re Not Currently Hiring?

Growth is not steady. It comes in spurts and waves. For those periods when hiring needs are low, it’s important to maintain an informative careers page. Let people know that you’re not currently hiring and either tell them to ‘check back soon’ or create a feature for candidates to submit a resume. Doing the latter will create a passive applicant resource for your next growth period.

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What should I put on my career page? ›

Essential Elements for a Career Page

Focus on topics like company culture, mission, perks, benefits and so on. Visual content: Include images, videos or graphics to break up text and create a comprehensive story.

What makes for a good recruitment page? ›

Career pages should tell your company story and inspire others to be part of your mission and goals. Using your career page as an example of your work, both completed and aspirational, can create buy-in from potential employees right when they land on your page.

What are some creative recruiting ideas? ›

7 Creative Recruitment Strategies That Work
  • 7 Creative Recruitment Strategies. ...
  • Host “Hiring Happy Hours” ...
  • Film Employee Testimonials. ...
  • Include a Chatbot on Your Career Page. ...
  • Text Message Candidates. ...
  • Match Top Candidates with a Peer. ...
  • Conduct Shadow Interviews. ...
  • Showcase Your Commitment to Diversity, Equity, and Inclusion (DEI)

What are examples of career? ›

A career could mean working as a doctor, lawyer, teacher, carpenter, veterinary assistant, electrician, cashier, teacher or hairstylist.

How do you write a career profile example? ›

What to include in your profile
  1. How many years of experience you have.
  2. Your specialty or area where you have the most experience.
  3. Your soft or hard skills that are relevant to the position.
  4. Any achievements you've accomplished that brought in results.
  5. Professional career goals.
  6. Keywords used in the job posting
Mar 16, 2023

How do I make my career page stand out? ›

Checklist for Creating a Stand-Out Career Page
  1. Make Your Career Page Mobile-Friendly. ...
  2. Tell Your Employees' Stories. ...
  3. Showcase Your Benefits. ...
  4. Keep Your Website Up To Date. ...
  5. Communication Is Key. ...
  6. Build Personalized Experiences Into The Website. ...
  7. Create A Secure Career Page.

How do I make my profile attractive to recruiters? ›

Use Visual Elements

Recruiters now have an opportunity to read articles and whitepapers you have written and watch videos that feature you. Showcase your best work in this section and retain a visitor's attention. You can include: images, videos, PDFs, external links, and blog articles.

What are the 2 most important attributes recruiters look for in job candidates? ›

Communication and Interpersonal Skills

According to recruiters, the ability to communicate effectively with others and get along with a variety of different types of personalities are two of the most desirable qualities in job candidates.

What is a realistic recruitment message? ›

A Realistic Job Preview (RJP) is a recruiting approach used by an organization to communicate the important aspects of the job prior to the offer of a position. Applicants weigh such information against their own preferences.

What is an example of a recruitment plan? ›

Example of a recruitment plan. This recruitment plan aims to achieve the following goals for the business: Hire five new employees in the next six months to allow us to introduce a new weekend breakfast sitting. Hire a social media manager in the next month to build our brand and increase awareness.

What are the 6 career categories? ›

Holland found that people needing help with career decisions can be supported by understanding their resemblance to the following six ideal vocational personality types: Realistic (R) Investigative (I) Artistic (A) Social (S) Enterprising (E) Conventional (C) Work settings can also be categorized by their resemblance ...

What are the 4 basic career fields? ›

Below are some common career fields and examples of jobs that belong to each category:
  • Architecture and engineering. ...
  • Arts, culture and entertainment. ...
  • Business, management and administration. ...
  • Communications. ...
  • Community and social services. ...
  • Education. ...
  • Science and technology. ...
  • Installation, repair and maintenance.
Jan 17, 2023

What are the 6 career paths? ›

All jobs are divided into six different Career Paths:
  • Arts & Communication.
  • Business Management & Technology.
  • Industrial & Engineering Technology.
  • Health Services.
  • Human Services.
  • Natural Resources Agriculture.
Apr 6, 2021

How do you write a career profile summary? ›

Two to five phrases written in a bulleted form or brief paragraph will do. Think of the summary as a snapshot of your skills, accomplishments, and knowledge. Label your profile professionally: Summary of Qualifications, Career Profile, Career Highlights, Professional Summary, or just Summary or Profile.

How do you write a career summary template? ›

An effective resume summary follows this formula: Professional Title (if relevant) + Key Experiences (with the total number of years worked) + Top Achievements (preferably measurable results) + Top Skills/Expertise/Unique Values (relevant to the job and industry).

What is a brief summary of your career? ›

A career summary is a short introduction placed at the top of a resume. It highlights relevant experience, professional accomplishments, and skills. It's your career condensed into a few paragraphs. The purpose of a career summary statement is to make the hiring manager read on.

What makes me stand out professionally? ›

Standing out often comes from hard, consistent work. Attitude. There's no denying that positive people have better relationships. Keeping an upbeat attitude and being pleasant to be around can really make you stand out from everyone around you, especially if you're surrounded by toxic people.

How do I structure my career? ›

8 Steps to an Effective Career Plan
  1. Identify Your Career Options. Develop a refined list of career options by examining your interests, skills, and values through self-assessment. ...
  2. Prioritize. It's not enough to list options. ...
  3. Make Comparisons. ...
  4. Consider Other Factors. ...
  5. Make a Choice. ...
  6. Set “SMART” Goals.

What makes you stand out professionally? ›

You can stand out from the crowd by being known as a person who carefully evaluates situations and opportunities and when you feel you have sufficient information to take a risk, you take action decisively and unwaveringly.

How do you write a recruiter sample? ›

Email Subject: Connection request note

I am currently exploring new opportunities and noticed that you're currently recruiting for [position or industry]. I thought I might be a good fit for current or future roles and am happy to send a copy of my resume or any other information. Thanks!

How do you write like a recruiter? ›

A few tips to help you avoid making silly mistakes in recruitment emails:
  1. Use good cold email recruiting templates – but don't overly rely on them. ...
  2. Double check the name and gender of the candidate. ...
  3. Don't send the same email twice.
  4. Don't go jargony in your email, and do not brag.
  5. Finally, proofread every email.
Apr 7, 2020

How do you impress recruiters in a career fair? ›

Here are some ways to talk to recruiters at a career fair:
  1. Go to a pre-fair networking event. ...
  2. Prepare an elevator pitch. ...
  3. Do your homework. ...
  4. Write down questions. ...
  5. Approach a table you are not interested in first. ...
  6. Start the conversation with a smile. ...
  7. Be confident. ...
  8. Listen to the recruiters.
Oct 3, 2022

What personality type makes a good recruiter? ›

The average Recruiter tends to be very attentive to the emotions of others and very focused on building relationships. The average Recruiter is likely to be very social, trusting, and accepting of other people.

What are the three qualities a recruiter needs? ›

What Qualities Make a Great Recruiter?
  • 1) Confidence. There's a reason that the industry tends to attract extroverts. ...
  • 2) Good communication skills. ...
  • 3) Approachable demeanor. ...
  • 4) Good listener. ...
  • 5) Strong sales skills. ...
  • 6) Target driven. ...
  • 7) Good at multi-tasking. ...
  • 8) Patience.

What soft skills are recruiters looking for? ›

Soft recruitment skills
  • Strong communication skills. Being able to communicate through a variety of different channels is an essential skill for recruiters. ...
  • Confidence. ...
  • A natural curiosity. ...
  • Good listening skills. ...
  • Ability to read and display positive body language. ...
  • Reliability. ...
  • Big picture thinking. ...
  • Patience.

What do recruiters want to hear? ›

People who can show they volunteer to do more than is required of them in the workplace. People who “know what they don't know,” make no bones about it, and constantly strive to learn to fill in the gaps of their knowledge and experience.

What is the big five for recruiting? ›

The Big Five (OCEAN) personality test evaluates candidates across five personality traits: openness to experience, conscientiousness, extraversion, agreeableness, and neuroticism.

What are the three major recruitment steps? ›

A recruitment basically consists of three distinct phases. The work before posting an ad for the vacant position, the selection process and finally choosing the right candidate.

What are common errors in recruitment? ›

Failing to consider recruiting from within. Relying too much on the interview. Using unconscious bias. Hiring people less qualified than you.

What is an example of a message to send to a recruiter? ›

I am (title) with (X) years of experience in (company name). I have heard a lot about (recipient's company name). I would like to know if there are any current job openings in your department. I would be obliged if we could connect through email or phone to discuss how my experience would benefit your company.

What do recruiters want to talk about? ›

Be prepared to discuss your resume

The main conversation topic in a discussion with a recruiter is usually your resume, so be prepared to properly explain every section of your own. Include transferable skills that relate to the job you are applying for when talking about previous job experiences.

What can be an ideal call script for a recruiter? ›

I'm [Your_name]—recruiting for [Job_Title] for [Company_name]. If this is a good time to talk, I'd love to discuss this opportunity. I understand if you're not looking for new opportunities, but I'd love to get your point of view. If not, I'm open to a referral of anyone you may know from your network.

What is an example sentence for recruitment agency? ›

She had been hired via a leading recruitment agency. The recruitment agency offers everyone 200 a year to buy clothes for the office. There's plenty of help if you're setting up your own recruitment agency.

What is an example of staffing strategy? ›

A law office recruiting the best new lawyers in the area or a sales office hiring the top salespeople away from a rival firm would be examples of this staffing strategy.

What is the first step in recruitment planning process? ›

Explanation: Developing a job application is the first step in the recruitment and selection process. The job application is developed with the help of personal planning and forecasting. The last step in the recruitment and selection process is interviewing candidates, and job offers are made.

What are 9 career clusters? ›

  • Agriculture, Food & Natural Resources. ...
  • Architecture & Construction. ...
  • Arts, Audio/Video Technology & Communications. ...
  • Business Management & Administration. ...
  • Education & Training. ...
  • Finance. ...
  • Government & Public Administration. ...
  • Health Science.

What would be an example of a realistic career? ›

Careers such as mechanic, inspector, and engineering technician are highly correlated with people who are categorized as being Realistic.

What are top 3 preferred careers? ›

Popular career choices
  • School teacher.
  • Professor.
  • Flight attendant.
  • Sales representative.
  • Physical therapist.
  • Engineer.
  • Database administrator.
  • Registered nurse.
Mar 10, 2023

What are the five most common jobs? ›

Most common jobs in America
  • Cashier.
  • Food preparation worker.
  • Stocking associate.
  • Laborer.
  • Janitor.
  • Construction worker.
  • Bookkeeper.
  • Server.
Mar 10, 2023

What are the different types of career plans? ›

There are four types of career paths—knowledge-based, skill-based, entrepreneur-based, and freelance. Every kind of career path caters to a specific set of qualifications that help you perform your job. Knowledge-based career paths allow you to use the knowledge you acquired over time to do your job.

How many career stages are there? ›

There are four career stages a lot of people go through or will go through. These stages are establishment, advancement, maintenance, and withdrawal stages.

What are the seven categories of career strategy? ›

The seven strategies include attaining competence in the current job, putting in extended work hours, developing new skills, developing new opportunities at work, attaining a mentor, building one's image and reputation, and engaging in organizational politics.

What are the key elements included in most recruitment ads? ›

A successful job advert will include the following elements:
  1. Job Title. This should be at the top of your recruitment ad and is key to finding appropriate applicants. ...
  2. Seniority. Is this a strategic or hands-on position? ...
  3. Location. ...
  4. Salary & Rewards. ...
  5. Benefits. ...
  6. Company Background. ...
  7. Role Summary. ...
  8. Person Specification.

What is a recruitment page? ›

​A recruitment website is digital platform that recruitment agencies use to establish their online brand presence, advertise job openings, and drive and engage candidates to search and apply for these jobs directly through their recruitment platform.

What makes a good executive recruiter? ›

A good executive recruiter has effective verbal and written communication skills. They maintain correspondence with both clients and candidates to do a good job. Communication skills can help when you reach out to candidates.

What are the 4 pillars of recruitment? ›

To attract talent in this market, you need a smarter strategy—one that makes the most of the four main pillars of recruitment marketing: employer brand building, content strategy, social media recruiting, and lead nurturing.

What are the 5 parts of recruiting and hiring? ›

  • Workforce Planning. Before you can begin recruiting candidates, you need to know what roles you're looking to fill, what your ideal candidate looks like, and more. ...
  • Employer Branding and Culture. ...
  • Sourcing and Screening Candidates. ...
  • Interviewing. ...
  • Hiring and Onboarding.
May 19, 2020

What are keywords in recruitment? ›

Keywords are words or short phrases that relate to requirements for a specific job. Hiring managers use keywords to sort through resumes so they can focus on applicants with the skills and experience they're looking for. Many companies also use applicant tracking systems (ATS) to find the most relevant applicants.

What makes you stand out as a recruiter? ›

What makes you stand out as a recruiter? A good recruiter remembers small, positive details from their interactions with their rejected applicants and uses them to add a personal touch to their messages. They highlight candidates' strengths and may even suggest other jobs they would be suitable for.

What are the top skills for a recruiter? ›

The Top 7 Skills Needed to be a Recruiter
  • Communication skills. ...
  • Marketing and sales skills. ...
  • Motivated and persistent. ...
  • Relationship-building skills. ...
  • Multitasking skills. ...
  • Time-management skills. ...
  • IT and social media skills.

What is recruitment brochure? ›

This is a document that sells your company as a place of employment. It sells the job candidate and it sells the candidate's spouse. If you have a great candidate and do not hire him on the spot, the brochure marinates. If done right, it strengthens the desire to work for your business.

What is recruitment interview questions? ›

Why do you want to work in recruitment? What attracted you to this position? What are your motivations? By asking 'why do you want this job', the interviewer wants to hear lots of genuine motivations which will prove your passion for a career in recruitment.

What is a career page on LinkedIn? ›

Career Pages. Millions of professionals use LinkedIn to research and discover career opportunities. Your LinkedIn Career Page will help you to stand out as an employer of choice, provide custom experiences to your audience, and connect the right candidates with the right opportunities at your company.

What hard skills should a recruiter have? ›

Now, let's take a look at some of the hard recruiting skills you should have to be successful in your career.
  • Data-driven mentality. ...
  • Marketing and sales skills. ...
  • Ability to use technology. ...
  • Critical thinking. ...
  • Social media. ...
  • Multitasking and time management. ...
  • Ability to manage expectations. ...
  • Strong aptitude for learning.

What is the best part of being a recruiter? ›

One of the greatest parts of being a recruiter is that you're constantly bringing people together. Your clients come to you in search of the perfect candidate, and job hunters approach you when they're looking for their next exciting role. Being able to work with and connect the two is incredibly satisfying.

What is the top salary for an executive recruiter? ›

The salaries of Executive Recruiters in the US range from $34,120 to $250,000 , with a median salary of $91,427 .


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